RFP: 2014 Parade of Homes, Showcase Home Builder

REQUEST FOR PROPOSALS (RFP)

“SHOWCASE HOME BUILDER”

2014 TBBA Spring Parade of Homes™

Tentative Parade Dates: April 5 - April 19
Bid Awarded To: Homes by WestBay & Newland Communities (Partners for The Venezia model in The Preserve at FishHawk Ranch).

To:  Interested Parties
Date:  9/23/2013

Re: RFP for TBBA 2014 Spring Parade of Homes™ Showcase Home Builder 
Changes are highlighted. Last Updated: 12/20/2013

The 2014 Spring Parade of Homes™ sponsored by the Tampa Bay Builders Association (TBBA) will feature a home constructed by a “Showcase Home Builder”.  The “Showcase Home Builder” can present an inventory, production model, inventory custom home or attached housing. Or, the Showcase Home Builder can present an entirely new model that has been designed and constructed especially for the 2014 Parade of Homes™. We aim to attract all types of builders, including single and multi-family builders. 

As a member driven organization who supports members doing business with members, all proposals must be made by members companies in order to be considered. If you are not currently a member of the TBBA, please contact our office for more information on how to join.

Recognition

The successful bidder to be designated as the “Showcase Home Builder” will realize a tremendous marketing opportunity as the flagship home of the 2014 Parade of Homes™.  The model presented by the “Showcase Home Builder” will be featured on the cover of the Parade of Homes ™ Guidebook and will receive additional free promotion through our suite of advertising partners including major print, online media and radio.

The distribution goal of the Parade of Homes™ Guidebook is to over 300,000 households in the Pinellas, Hillsborough and Pasco County areas. Online marketing support could reach thousands of additional consumers daily. 

Opportunities for Showcase Home Builder

• Full color photo of the model by the “Showcase Home Builder” on the cover of the Guidebook
• Full page, full color article in the Guidebook
• Showcase home receives first listing in the guidebook, upgraded
• Acknowledgement in the Spring Parade of Homes™ radio buy, should that be donated or purchased
• Identification in newspaper advertisements for the Spring Parade of Homes™
• “Showcase Home Builder” with full color photos on the official TBBA Parade of Homes website for 3 months
• Recognition in press releases throughout the Parade of Homes™ event
• Spring Parade of Homes™ launch party and Realtor preview event provided by Showcase Home Builder at home site and coordinated with TBBA.
• First selection in tentative “Chefs on Parade”
• Receive a Preferred Listing on the TBBA Member Directory, giving the contact and company large ad space at the top of the list
• The Showcase Home will be featured on the cover of the annual TBBA Membership Directory
• Featured at the TBBA Booth for the Spring 2014 Tampa Bay Homeshow by Turner Expositions

Requirements & Selection

The Showcase Home Builder will be chosen based on the entire package value provided to TBBA including a minimum acceptable bid of $60,000. The home must be located in Pasco, Pinellas, or Hillsborough Counties, must be fully furnished, and be open to the public during the regular hours of the 2014 Parade of Homes™. The model by the “Showcase Home Builder” must be completed no more than 24 months prior to the start of the Parade of Homes and (never occupied). It will also need to some features of interest to the public, e.g., energy efficiencies, extensive hurricane protection, unique design features, or other interesting characteristics that would distinguish it from a typical model.

The minimum acceptable bid to TBBA is $60,000.  The Showcase Home Builder will be chosen based on the entire package value provided to TBBA.

Please send your written proposal to the Association by 5:00 p.m., Monday, October 21, 2013. A selection committee will review the proposals and may request a presentation following submittal.

For additional questions please contact Melissa Chaumont, Special Events & Communications

melissa@tbba.net or (813)571-8222.