REQUEST FOR PROPOSALS (RFP)
“Marketing Partner”
Tentative Dates: Thursday, June 26, 2014
To: Interested Parties
Re:
RFP for TBBA 2014 Realtor/Builder Expo Marketing Partner
Update: Awarded to Lab3 Marketing. RFP is closed.
Update: Awarded to Lab3 Marketing. RFP is closed.
To ensure a successful 2014 Realtor/Builder
Expo the Tampa Bay Builders Association (TBBA) is seeking proposals for
the partnership of a company who can provide marketing and advertising as well
as logistical support to the event. Last year we were proud to have 116
entries. All submissions should be based on at least 100 entries.
As a member driven
organization who supports members doing business with members, all proposals
must be made by member companies in order to be considered. If you are not
currently a member of the TBBA, please contact our office for more information
on how to join.
Realtor/Builder
Expo
The Expo is an event where new home builders and remodelers set up booths at a venue and Realtors buy tickets to attend the expo. This is a unique opportunity to bring builders and Realtors together under one roof. The TBBA partners with the Greater Tampa Association of Realtors (GTAR) to make this event a success. The event is promoted beforehand to the Realtors and most tickets are sold prior to the event, although there are some sales at the door. The builders are encouraged to theme their booth with the theme of the Expo. Prizes are awarded to booths for different categories. There are event sponsors and as well as prize sponsors which are given away during the event.
The Expo is an event where new home builders and remodelers set up booths at a venue and Realtors buy tickets to attend the expo. This is a unique opportunity to bring builders and Realtors together under one roof. The TBBA partners with the Greater Tampa Association of Realtors (GTAR) to make this event a success. The event is promoted beforehand to the Realtors and most tickets are sold prior to the event, although there are some sales at the door. The builders are encouraged to theme their booth with the theme of the Expo. Prizes are awarded to booths for different categories. There are event sponsors and as well as prize sponsors which are given away during the event.
Opportunities
for Marketing Partner
The Marketing Partner will be recognized as the Marketing Sponsor for the 2014 Realtor/Builder Expo. This sponsorship is an in-kind sponsorship during the duration of the event. This includes recognition as a sponsor in printed and electronic materials when sponsors are recognized.
The Marketing Partner will be recognized as the Marketing Sponsor for the 2014 Realtor/Builder Expo. This sponsorship is an in-kind sponsorship during the duration of the event. This includes recognition as a sponsor in printed and electronic materials when sponsors are recognized.
In order to develop a generous partnership package, the proposal should include the
amount or value of partnership (sponsorship) dollars being donated to the association.
We welcome ideas of what TBBA could offer your company as part of the
partnership package. We may also provide
you with an extra opportunity to market your business to our membership. Please
outline any requests for marketing assistance in your proposal.
Marketing/Advertising
Proposals should demonstrate ability to work with the Expo committee efficiently, communicate the Expo’s opportunity for Realtors to connect with builders, and promote the fun and excitement of the Expo theme. Proposals should also include Realtor outreach, ability to design marketing pieces such as print and electronic flyers, tickets, and banners. TBBA also promotes events through social media outlets such as the TBBA Facebook page. We would encourage the marketing partner to include pieces that can be shared and promoted through Facebook. The marketing strategy will primarily focus on gaining Realtor attendance but should be attractive to the home builders, encouraging entries into the Expo.
Proposals should demonstrate ability to work with the Expo committee efficiently, communicate the Expo’s opportunity for Realtors to connect with builders, and promote the fun and excitement of the Expo theme. Proposals should also include Realtor outreach, ability to design marketing pieces such as print and electronic flyers, tickets, and banners. TBBA also promotes events through social media outlets such as the TBBA Facebook page. We would encourage the marketing partner to include pieces that can be shared and promoted through Facebook. The marketing strategy will primarily focus on gaining Realtor attendance but should be attractive to the home builders, encouraging entries into the Expo.
The Expo’s success depends largely on the ability to
coordinate and communicate effectively what is needed and what is to be done in
preparation of the event. Candidates must be able to demonstrate project
management, effective and efficient communication and ability to share
resources via Dropbox.
TBBA operates a large member mail list from which the
event can be promoted. Additionally GTAR promotes the event to its members
which are the primary attendees, Realtors. It is required that creative content
and image files are shared with the TBBA and GTAR in order to maintain branding
and send marketing and notices to members.
TBBA will collect the booth
registrations and GTAR and TBBA will sell tickets. The Marketing partner will
need collaborate with the Expo committee, TBBA, GTAR and other parties
involved.
Please send your written proposal to the
Association by 5:00 p.m., Wednesday, March 5, 2014. A selection committee will
review the proposals the next week. You may be asked to present a formal
presentation.
For
additional questions please contact Melissa Chaumont, Special Events &
Communications
