“Marketing Partner”
2014 TBBA Spring Parade of Homes™
Tentative Parade Dates: April 5 - April 19This RFP was closed as members will be performing the services in-kind.
To: Interested Parties
Date: 9/23/2013
Re:
RFP for TBBA 2014 Spring Parade of Homes™ Marketing Partner
Update: Changes are highlighted in yellow. Last updated 12/20/2013.
Update: Changes are highlighted in yellow. Last updated 12/20/2013.
To ensure a successful 2014 Spring
Parade of Homes™ the TBBA
is seeking proposals for the partnership of a company who can provide marketing
and advertising as well as logistical support to the event. Last year we were
proud to have 116 entries. All submissions should be based on at least 100
entries.
As a member driven
organization who supports members doing business with members, all proposals
must be made by members companies in order to be considered. If you are not
currently a member of the TBBA, please contact our office for more information
on how to join.
Opportunities
for Marketing Partner
The Marketing Partner will be recognized as the Marketing Sponsor for the 2014 Parade of Homes™. This sponsorship is an in-kind sponsorship during the duration of the Parade of Homes™ and the Awards Banquet. Additionally the Marketing Partner will receive a quarter page spot in the TBBA Barometer during March and April, as the official Parade of Homes™ Marketing Sponsor. Additionally the media partner would receive a Preferred Listing on the TBBA Member Directory, giving the contact and company large ad space at the top of the list.
The Marketing Partner will be recognized as the Marketing Sponsor for the 2014 Parade of Homes™. This sponsorship is an in-kind sponsorship during the duration of the Parade of Homes™ and the Awards Banquet. Additionally the Marketing Partner will receive a quarter page spot in the TBBA Barometer during March and April, as the official Parade of Homes™ Marketing Sponsor. Additionally the media partner would receive a Preferred Listing on the TBBA Member Directory, giving the contact and company large ad space at the top of the list.
In order to develop a generous partnership package, the proposal should include the
amount or value of partnership (sponsorship) dollars being donated to the association.
We welcome ideas of what TBBA could offer your company as part of the
partnership package. We may also provide
you with an extra opportunity to market your business to our membership. Please
outline any requests for marketing assistance in your proposal.
Marketing/Advertising
Proposals should demonstrate a successful approach to reach first time, relocating and empty nest homebuyers within a broad spectrum of advertising mediums to include but not limited to print, social media, email marketing, radio and web. Proposals should also include Realtor outreach, QR codes, app development, and press releases to community publications. The marketing strategy will primarily focus on the public but should be attractive to the home builders, encouraging entries into the Parade of Homes™.
Proposals should demonstrate a successful approach to reach first time, relocating and empty nest homebuyers within a broad spectrum of advertising mediums to include but not limited to print, social media, email marketing, radio and web. Proposals should also include Realtor outreach, QR codes, app development, and press releases to community publications. The marketing strategy will primarily focus on the public but should be attractive to the home builders, encouraging entries into the Parade of Homes™.
The Parade’s success depends largely on the ability to
coordinate and communicate effectively what is needed and what is to be done in
preparation of the event. Candidates must be able to demonstrate project
management, effective and efficient communication and ability to share
resources via Dropbox.
TBBA operates a large member mail list from which the
event can be promoted. It is required that creative content and image files are
shared with the TBBA in order to maintain branding and send marketing and
notices to members.
As part of the marketing for
the event, TBBA owns and operates www.tampabayparadeofhomes.com. This site will host all Parade of Homes™ entries and a plan for
updating the content and look of the website should be included in the
proposal.
Additionally, the TBBA along
with a Print Media Partner produces a Parade of Homes™ Guidebook, listing all the entry information as well as
advertising. The selected Marketing Partner will work with TBBA to execute a
plan for the creation and distribution of the Guidebook.
Data
TBBA will collect the entries along with data and images for each entry. The Marketing partner will need collaborate with the Parade committee, TBBA, a Print Media Partner, possibly radio, and other parties involved in the Parade.
TBBA will collect the entries along with data and images for each entry. The Marketing partner will need collaborate with the Parade committee, TBBA, a Print Media Partner, possibly radio, and other parties involved in the Parade.
Sponsorships
Promotion of major sponsors for the Parade of Homes™ and all events associated with the main Parade (such as the kick-off event) are to be included.
Promotion of major sponsors for the Parade of Homes™ and all events associated with the main Parade (such as the kick-off event) are to be included.
Please send your written proposal to the
Association by 5:00 p.m., October 14, 2013. A selection committee will
review the proposals and may request a formal
presentation following submittal.
For
additional questions please contact Melissa Chaumont, Special Events &
Communications
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