RFP: 2014 Parade of Homes, Radio Partner

REQUEST FOR PROPOSALS (RFP)

“Radio Partner”
2014 TBBA Spring Parade of Homes™
Tentative Parade Dates: April 5 - April 13
This RFP was closed, not awarded.

To:  Tampa market radio stations

Date:  9/23/2013

Re: RFP for TBBA 2014 Spring Parade of Homes™ Radio Partner 
Changes: Updates are Highlighted. Last Updated 12/20/2013

To ensure a successful 2014 Spring Parade of Homes™ the TBBA’s Parade Committee is seeking proposals for a Radio Partner to provide unique and discounted radio advertising packages for the Parade of Homes entries. Additionally the TBBA would receive general Parade of Homes radio advertising at no additional cost to the association. The 2014 Parade of Homes will also be promoted on the selected radio partner’s website.  

As a member driven organization who supports members doing business with members, all proposals must be made by members companies in order to be considered. If you are not currently a member of the TBBA, please contact our office for more information on how to join.

Advertising and On-Site Coverage
The plan for this partnership is to produce the TBBA Spring Parade of Homes™ Radio Adverting includes Parade coverage the week before, and during the Parade of Homes at no cost to TBBA. Unique and discounted packages should be created and offered to the builders to receive additional coverage for their specific homes. One of packages should include on-site coverage. The Radio Partner will promote the 2014 Parade of Homes on their website. TBBA is interested in any creative, “out of the box” marketing ideas that will make the promotion more effective and economical.

Opportunities for Radio Partner
The Radio Partner will be recognized as the official Radio Sponsor for the 2014 Parade of Homes.  This sponsorship is an in-kind sponsorship during the duration of the Parade of Homes™ and the Awards Banquet. Additionally the Radio Partner will receive a quarter page spot in the TBBA Barometer during March and April, as the official Parade of Homes™  Radio Partner. Additionally the Radio Partner would receive a Preferred Listing on the TBBA Member Directory, giving the contact and company large ad space at the top of the list.

In order to develop a generous partnership package, the proposal should include the amount or value of partnership (sponsorship) dollars being donated to the association. We welcome ideas of what TBBA could offer your company as part of the partnership package.  We may also provide you with an extra opportunity to market your business to our membership. Please outline any requests for marketing assistance in your proposal.    

Data
TBBA will collect the entries and distribute all images and copy needed to produce the entries. The Radio Partner will need to collaborate with the Parade committee, TBBA, print media partner, and other parties involved in the Parade. We may require the Radio Partner to attend some Parade Committee Meetings.

If you have any questions, please contact Melissa Chaumont at Melissa@tbba.net.  

Please send your written proposal to the Association by 5:00 p.m., October 14, 2013. A selection committee will review the proposals and may request a formal presentation soon after.

RFP: 2014 Parade of Homes, Print Media Partner

REQUEST FOR PROPOSALS (RFP)
“Print Media Partner”
2014 TBBA Spring Parade of Homes™
Tentative Parade Dates: April 5 - April 19

To:  The Tampa Tribune, The Tampa Bay Times, TBBJ and other Media Partners

Date:  9/23/2013

Re: RFP for TBBA 2014 Spring Parade of Homes™ Print Media Partner 

To ensure a successful 2014 Spring Parade of Homes™ the TBBA’s Parade Committee is seeking proposals for a Print Media Partner to design and produce the Parade of Homes Guidebook, print advertising, web marketing, press releases, and any other type of marketing or media. 

As a member driven organization who supports members doing business with members, all proposals must be made by members companies in order to be considered. If you are not currently a member of the TBBA, please contact our office for more information on how to join.

Guidebook
The plan for this partnership is to produce the TBBA Spring Parade of Homes™ Guidebook for insertion into the paper and rack distribution.  However we are seeking more than just an insertion piece. TBBA is interested in any creative, “out of the box” marketing ideas that will make the promotion more effective and economical. The RFP package should include an upgraded listing for the Showcase Home.

Opportunities for Print Media Partner
The Print Media Partner will be recognized as the official Print Media Sponsor for the 2014 Parade of Homes.  This sponsorship is an in-kind sponsorship during the duration of the Parade of Homes™ and the Awards Banquet. Additionally the Print Media Partner will receive a quarter page spot in the TBBA Barometer during March and April, as the official Parade of Homes™ Media Partner. Additionally the media partner would receive a Preferred Listing on the TBBA Member Directory, giving the contact and company large ad space at the top of the list.

In order to develop a generous partnership package, the proposal should include the amount or value of partnership (sponsorship) dollars being donated to the association. We welcome ideas of what TBBA could offer your company as part of the partnership package.  We may also provide you with an extra opportunity to market your business to our membership. Please outline any requests for marketing assistance in your proposal.    

Data
TBBA will collect the entries and distribute all images and copy needed to produce the entries. Additionally we are exploring the use of radio advertising this year. The print media partner will need collaborate with the Parade committee, TBBA, possibly radio, and other parties involved in the Parade.

If you have any questions, please contact Melissa Chaumont at Melissa@tbba.net.  

Please send your written proposal to the Association by 5:00 p.m., Friday, October 4, 2013. A selection committee will review the proposals and may request a formal presentation soon after submittal.

RFP: 2014 Parade of Homes, Marketing Partner

REQUEST FOR PROPOSALS (RFP)

“Marketing Partner” 

2014 TBBA Spring Parade of Homes™

Tentative Parade Dates: April 5 - April 19
This RFP was closed as members will be performing the services in-kind. 

To:  Interested Parties

Date:  9/23/2013

Re: RFP for TBBA 2014 Spring Parade of Homes™ Marketing Partner 
Update: Changes are highlighted in yellow. Last updated 12/20/2013.

To ensure a successful 2014 Spring Parade of Homes™ the TBBA is seeking proposals for the partnership of a company who can provide marketing and advertising as well as logistical support to the event. Last year we were proud to have 116 entries. All submissions should be based on at least 100 entries.

As a member driven organization who supports members doing business with members, all proposals must be made by members companies in order to be considered. If you are not currently a member of the TBBA, please contact our office for more information on how to join.

Opportunities for Marketing Partner
The Marketing Partner will be recognized as the Marketing Sponsor for the 2014 Parade of Homes™.  This sponsorship is an in-kind sponsorship during the duration of the Parade of Homes™ and the Awards Banquet. Additionally the Marketing Partner will receive a quarter page spot in the TBBA Barometer during March and April, as the official Parade of Homes™ Marketing Sponsor. Additionally the media partner would receive a Preferred Listing on the TBBA Member Directory, giving the contact and company large ad space at the top of the list.

In order to develop a generous partnership package, the proposal should include the amount or value of partnership (sponsorship) dollars being donated to the association. We welcome ideas of what TBBA could offer your company as part of the partnership package.  We may also provide you with an extra opportunity to market your business to our membership. Please outline any requests for marketing assistance in your proposal.    

Marketing/Advertising
Proposals should demonstrate a successful approach to reach first time, relocating and empty nest homebuyers within a broad spectrum of advertising mediums to include but not limited to print, social media, email marketing, radio and web. Proposals should also include Realtor outreach, QR codes, app development, and press releases to community publications. The marketing strategy will primarily focus on the public but should be attractive to the home builders, encouraging entries into the Parade of Homes™.

The Parade’s success depends largely on the ability to coordinate and communicate effectively what is needed and what is to be done in preparation of the event. Candidates must be able to demonstrate project management, effective and efficient communication and ability to share resources via Dropbox. 

TBBA operates a large member mail list from which the event can be promoted. It is required that creative content and image files are shared with the TBBA in order to maintain branding and send marketing and notices to members.

As part of the marketing for the event, TBBA owns and operates www.tampabayparadeofhomes.com. This site will host all Parade of Homes™ entries and a plan for updating the content and look of the website should be included in the proposal.

Additionally, the TBBA along with a Print Media Partner produces a Parade of Homes™ Guidebook, listing all the entry information as well as advertising. The selected Marketing Partner will work with TBBA to execute a plan for the creation and distribution of the Guidebook.

Data
TBBA will collect the entries along with data and images for each entry. The Marketing partner will need collaborate with the Parade committee, TBBA, a Print Media Partner, possibly radio, and other parties involved in the Parade.

Sponsorships
Promotion of major sponsors for the Parade of Homes™ and all events associated with the main Parade (such as the kick-off event) are to be included.

Please send your written proposal to the Association by 5:00 p.m., October 14, 2013. A selection committee will review the proposals and may request a formal presentation following submittal.

For additional questions please contact Melissa Chaumont, Special Events & Communications

melissa@tbba.net or (813)571-8222. 

RFP: 2014 Parade of Homes, Showcase Home Builder

REQUEST FOR PROPOSALS (RFP)

“SHOWCASE HOME BUILDER”

2014 TBBA Spring Parade of Homes™

Tentative Parade Dates: April 5 - April 19
Bid Awarded To: Homes by WestBay & Newland Communities (Partners for The Venezia model in The Preserve at FishHawk Ranch).

To:  Interested Parties
Date:  9/23/2013

Re: RFP for TBBA 2014 Spring Parade of Homes™ Showcase Home Builder 
Changes are highlighted. Last Updated: 12/20/2013

The 2014 Spring Parade of Homes™ sponsored by the Tampa Bay Builders Association (TBBA) will feature a home constructed by a “Showcase Home Builder”.  The “Showcase Home Builder” can present an inventory, production model, inventory custom home or attached housing. Or, the Showcase Home Builder can present an entirely new model that has been designed and constructed especially for the 2014 Parade of Homes™. We aim to attract all types of builders, including single and multi-family builders. 

As a member driven organization who supports members doing business with members, all proposals must be made by members companies in order to be considered. If you are not currently a member of the TBBA, please contact our office for more information on how to join.

Recognition

The successful bidder to be designated as the “Showcase Home Builder” will realize a tremendous marketing opportunity as the flagship home of the 2014 Parade of Homes™.  The model presented by the “Showcase Home Builder” will be featured on the cover of the Parade of Homes ™ Guidebook and will receive additional free promotion through our suite of advertising partners including major print, online media and radio.

The distribution goal of the Parade of Homes™ Guidebook is to over 300,000 households in the Pinellas, Hillsborough and Pasco County areas. Online marketing support could reach thousands of additional consumers daily. 

Opportunities for Showcase Home Builder

• Full color photo of the model by the “Showcase Home Builder” on the cover of the Guidebook
• Full page, full color article in the Guidebook
• Showcase home receives first listing in the guidebook, upgraded
• Acknowledgement in the Spring Parade of Homes™ radio buy, should that be donated or purchased
• Identification in newspaper advertisements for the Spring Parade of Homes™
• “Showcase Home Builder” with full color photos on the official TBBA Parade of Homes website for 3 months
• Recognition in press releases throughout the Parade of Homes™ event
• Spring Parade of Homes™ launch party and Realtor preview event provided by Showcase Home Builder at home site and coordinated with TBBA.
• First selection in tentative “Chefs on Parade”
• Receive a Preferred Listing on the TBBA Member Directory, giving the contact and company large ad space at the top of the list
• The Showcase Home will be featured on the cover of the annual TBBA Membership Directory
• Featured at the TBBA Booth for the Spring 2014 Tampa Bay Homeshow by Turner Expositions

Requirements & Selection

The Showcase Home Builder will be chosen based on the entire package value provided to TBBA including a minimum acceptable bid of $60,000. The home must be located in Pasco, Pinellas, or Hillsborough Counties, must be fully furnished, and be open to the public during the regular hours of the 2014 Parade of Homes™. The model by the “Showcase Home Builder” must be completed no more than 24 months prior to the start of the Parade of Homes and (never occupied). It will also need to some features of interest to the public, e.g., energy efficiencies, extensive hurricane protection, unique design features, or other interesting characteristics that would distinguish it from a typical model.

The minimum acceptable bid to TBBA is $60,000.  The Showcase Home Builder will be chosen based on the entire package value provided to TBBA.

Please send your written proposal to the Association by 5:00 p.m., Monday, October 21, 2013. A selection committee will review the proposals and may request a presentation following submittal.

For additional questions please contact Melissa Chaumont, Special Events & Communications

melissa@tbba.net or (813)571-8222.