“SHOWCASE HOME BUILDER”

2017 TBBA Spring Parade of Homes™

Tentative Parade Dates: March 11 – 26, 2017

Proposal Due: August 11, 2016

To:  Interested Parties

Date:  7/11/2016

Re: RFP for TBBA 2017 Spring Parade of Homes™ Showcase Home Builder 

The 2017 Spring Parade of Homes™ sponsored by the Tampa Bay Builders Association (TBBA) will feature a home constructed by a “Showcase Home Builder”.  The “Showcase Home Builder” can present an inventory, production model, inventory custom home or attached housing. Or, the Showcase Home Builder can present an entirely new model that has been designed and constructed especially for the 2017 Parade of Homes™. We aim to attract all types of builders, including single and multi-family builders. 

As a member driven organization who supports members doing business with members, all proposals must be made by a member’s company in order to be considered. If you are not currently a member of the TBBA, please contact our office for more information on how to join.

Recognition

The successful bidder to be designated as the “Showcase Home Builder” will realize a tremendous marketing opportunity as the flagship home of the 2017 Parade of Homes™.  The model presented by the “Showcase Home Builder” will be featured as the representing model of the Parade of Homes ™ and will receive additional free promotion through our suite of advertising partners including print and online media.

The Parade of Homes™ reaches the TBBA district of Pinellas, Hillsborough and Pasco County areas. Online marketing support could reach thousands of additional consumers daily. 

Opportunities for Showcase Home Builder

• Grey Street Studios will provide a full model home shoot, inside and out along with sunset and twilight photography and a video tour.  This year for the first time a Matterport tour, a brand-new technology, will be included.  (Sample: https://my.matterport.com/show/?m=qZBUdWHXoA5)
• Full color photo of the model by the “Showcase Home Builder” on the cover of the Guidebook
• Full page, full color article in the Guidebook
• Showcase home receives first listing in the guidebook, upgraded
• Identification in newspaper advertisements for the Spring Parade of Homes™
• Recognition in press releases throughout the Parade of Homes™ event
• Spring Parade of Homes™ launch party and Realtor preview event provided by Showcase Home Builder at home site and coordinated with TBBA.
• Featured on “Showcase Wall” at the TBBA Home Office for one year.
• Receive a Preferred Listing on the TBBA Member Directory, giving the contact and company large ad space at the top of the list
• The Showcase Home will be featured on the cover of the annual TBBA Membership Directory

Requirements & Selection

The Showcase Home Builder will be chosen based on the entire package value provided to TBBA including a minimum acceptable bid of $80,000. The home must be located in Pasco, Pinellas, or Hillsborough Counties, must be fully furnished, and be open to the public during the regular hours of the 2017 Parade of Homes™. The model by the “Showcase Home Builder” must be completed no more than 24 months prior to the start of the Parade of Homes and (never occupied). It will also need to some features of interest to the public, e.g., energy efficiency, extensive hurricane protection, unique design features, or other interesting characteristics that would distinguish it from a typical model.

The minimum acceptable bid to TBBA is $80,000.  The Showcase Home Builder will be chosen based on the entire package value provided to TBBA. The Showcase Home Builder will be fiscally responsible for hosting the VIP party the Thursday prior to judging day.

Please send your written proposal to the Association by 5:00 p.m., Thursday, August 11, 2016. A selection committee will review the proposals and may request a presentation following submittal.

For additional questions please contact Amy Amico amy@tbba.net or (813)571-8222.  

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