RFP: Print Partner, Parade of Homes 2016

REQUEST FOR PROPOSALS (RFP)

“PRINT PARTNER”

2016 TBBA Spring Parade of Homes™

Tentative Parade Dates: Sat. 2/27/16 - Sun. 3/13/16

To:  Interested Parties

Re: RFP for TBBA 2016 Spring Parade of Homes™ Print Media Partner 

To ensure a successful 2016 Spring Parade of Homes™ the TBBA is seeking proposals for a Media Partner to design and produce the Parade of Homes Guidebook. This includes securing advertising, designing the layout to benefit the public, marketing the guidebook on the web, press releases, and distribution to a targeted audience. 

As a member driven organization who supports members doing business with members, all proposals must be made by members companies in order to be considered. If you are not currently a member of the TBBA, please contact our office for more information on how to join.

Guidebook
The plan for this partnership is to work with TBBA and committees as needed to produce the TBBA Spring Parade of Homes™ Guidebook and reach those in the market for homes in the Pasco, Pinellas and Hillsborough Counties. Extra copies will need to be delivered to the association. The RFP package should include an upgraded listing for the Showcase Home.

This year the minimum character count for a basic entry is 480 characters, maintaining the same font size. Each basic entry will need to include the address with the city. The basic entry will need to allow room for a larger picture as well.  

The layout of the entries is key to the public’s understanding and response to the Parade. This year the layout of the guidebook will first be by County. Within each County the entries will be organized by area or neighborhood.  The guidebook will still feature a map with a listing of homes by price category.

Opportunities for Print Media Partner
The Print Media Partner will be recognized as the official Print Media Partner for the 2016 Parade of Homes.  This is an in-kind sponsorship during the duration of the Parade of Homes™.  Additionally the media partner would receive a Preferred Listing on the TBBA Member Directory, giving the contact and company large ad space at the top of the list.

In order to develop a generous partnership package, the proposal should include the amount or value of partnership (sponsorship) dollars being donated to the association. We welcome ideas of what TBBA could offer your company as part of the partnership package. 

Data
TBBA will collect the entries and distribute all images and copy needed to produce the initial entries. The print media partner will collaborate with the Parade Committee and TBBA. The partner will also need to work closely with the builders and advertisers to proof the entries and ads.  Builders and advertisers will need at least two to three business days to perform the initial proof. And another two to three business days to review the changes.

If you have any questions, please contact Melissa Chaumont at Melissa@tbba.net.  

Please send your written proposal to the Association by 5:00 p.m., Monday, September 14, 2015. A selection committee will review the proposals the next week. You may be asked to present a formal presentation.