RFP: Print Partner, Parade of Homes 2016

REQUEST FOR PROPOSALS (RFP)

“PRINT PARTNER”

2016 TBBA Spring Parade of Homes™

Tentative Parade Dates: Sat. 2/27/16 - Sun. 3/13/16

To:  Interested Parties

Re: RFP for TBBA 2016 Spring Parade of Homes™ Print Media Partner 

To ensure a successful 2016 Spring Parade of Homes™ the TBBA is seeking proposals for a Media Partner to design and produce the Parade of Homes Guidebook. This includes securing advertising, designing the layout to benefit the public, marketing the guidebook on the web, press releases, and distribution to a targeted audience. 

As a member driven organization who supports members doing business with members, all proposals must be made by members companies in order to be considered. If you are not currently a member of the TBBA, please contact our office for more information on how to join.

Guidebook
The plan for this partnership is to work with TBBA and committees as needed to produce the TBBA Spring Parade of Homes™ Guidebook and reach those in the market for homes in the Pasco, Pinellas and Hillsborough Counties. Extra copies will need to be delivered to the association. The RFP package should include an upgraded listing for the Showcase Home.

This year the minimum character count for a basic entry is 480 characters, maintaining the same font size. Each basic entry will need to include the address with the city. The basic entry will need to allow room for a larger picture as well.  

The layout of the entries is key to the public’s understanding and response to the Parade. This year the layout of the guidebook will first be by County. Within each County the entries will be organized by area or neighborhood.  The guidebook will still feature a map with a listing of homes by price category.

Opportunities for Print Media Partner
The Print Media Partner will be recognized as the official Print Media Partner for the 2016 Parade of Homes.  This is an in-kind sponsorship during the duration of the Parade of Homes™.  Additionally the media partner would receive a Preferred Listing on the TBBA Member Directory, giving the contact and company large ad space at the top of the list.

In order to develop a generous partnership package, the proposal should include the amount or value of partnership (sponsorship) dollars being donated to the association. We welcome ideas of what TBBA could offer your company as part of the partnership package. 

Data
TBBA will collect the entries and distribute all images and copy needed to produce the initial entries. The print media partner will collaborate with the Parade Committee and TBBA. The partner will also need to work closely with the builders and advertisers to proof the entries and ads.  Builders and advertisers will need at least two to three business days to perform the initial proof. And another two to three business days to review the changes.

If you have any questions, please contact Melissa Chaumont at Melissa@tbba.net.  

Please send your written proposal to the Association by 5:00 p.m., Monday, September 14, 2015. A selection committee will review the proposals the next week. You may be asked to present a formal presentation. 

RFP: 2015 Parade of Homes, Showcase Builder

REQUEST FOR PROPOSALS (RFP)

“SHOWCASE HOME BUILDER”

2015 TBBA Spring Parade of Homes™

Tentative Parade Dates: 4/11/15 - 4/26/15

To:  Interested Parties

Updated:  10/20/2014
View Updates:
1. Photography & Parade Dates (Updated 10/2/2014)
2. Minimum Bid (Updated 10/20/2014)

Re: RFP for TBBA 2015 Spring Parade of Homes™ Showcase Home Builder 

The 2015 Spring Parade of Homes™ sponsored by the Tampa Bay Builders Association (TBBA) will feature a home constructed by a “Showcase Home Builder”.  The “Showcase Home Builder” can present an inventory, production model, inventory custom home or attached housing. Or, the Showcase Home Builder can present an entirely new model that has been designed and constructed especially for the 2015 Parade of Homes™. We aim to attract all types of builders, including single and multi-family builders. 

As a member driven organization who supports members doing business with members, all proposals must be made by members companies in order to be considered. If you are not currently a member of the TBBA, please contact our office for more information on how to join.

Recognition

The successful bidder to be designated as the “Showcase Home Builder” will realize a tremendous marketing opportunity as the flagship home of the 2015 Parade of Homes™.  The model presented by the “Showcase Home Builder” will be featured on the cover of the Parade of Homes ™ Guidebook, distributed by our partner, The Tampa Bay Times, and will receive additional free promotion through our suite of advertising partners including major print, and online media.

The distribution goal of the Parade of Homes™ Guidebook is to over 300,000 households in the Pinellas, Hillsborough and Pasco County areas. Online marketing support could reach thousands of additional consumers daily. 

Opportunities for Showcase Home Builder

• TBBA Member, Grey Street Studios, Inc. is including their quality photography services to produce marketing materials for the Parade of Homes. Grey Street Studios, Inc. will donate a complete elevation and interior photography session along with a video tour of the 2015 showcase home. These images will be available for the marketing efforts of both the TBBA Parade of Homes™ event and the Builder of this  year's showcase home. Grey Street Studios, Inc. will also create new “Wall of Fame” images to hang in the downtown TBBA office. 
• Full color photo of the model by the “Showcase Home Builder” on the cover of the Guidebook
• Full page, full color article in the Guidebook
• Showcase home receives first listing in the Guidebook, upgraded
• Identification in newspaper advertisements for the Spring Parade of Homes™
• “Showcase Home Builder” with full color photos on the official TBBA Parade of Homes website for 3 months
• Recognition in press releases throughout the Parade of Homes™ event
• Spring Parade of Homes™ launch party and Realtor preview event provided by Showcase Home Builder at home site and coordinated with TBBA.
• Featured on “Showcase Wall” at the TBBA Home Office for one year.
• Receive a Preferred Listing on the TBBA Member Directory, giving the contact and company large ad space at the top of the list
• The Showcase Home will be featured on the cover of the annual TBBA Membership Directory
• Featured at the TBBA Booth for the Spring 2015 Tampa Bay Homeshow by Turner Expositions, our tradeshow partner.

Requirements & Selection
The Showcase Home Builder will be chosen based on the entire package value provided to TBBA including a minimum acceptable bid of $60,000. The home must be located in Pasco, Pinellas, or Hillsborough Counties, must be fully furnished, and be open to the public during the regular hours of the 2015 Parade of Homes™. The model by the “Showcase Home Builder” must be completed no more than 24 months prior to the start of the Parade of Homes and (never occupied). It will also need to some features of interest to the public, e.g., energy efficiencies, extensive hurricane protection, unique design features, or other interesting characteristics that would distinguish it from a typical model.

The minimum acceptable bid to TBBA is $60,000. The Showcase Home Builder will be chosen based on the entire package value provided to TBBA.

Please send your written proposal to the Association by 5:00 p.m., Monday, October 27, 2014. A selection committee will review the proposals and may request a presentation following submittal.

For additional questions please contact Melissa Chaumont, Special Events & Communications

melissa@tbba.net or (813)571-8222.  

 

RFP: TBBA Furniture Partner

 

REQUEST FOR PROPOSALS (RFP)

“Furniture Partner”
 

To:  Interested Parties 

Re: RFP for TBBA Furniture Partner 
Updated 8/21/2014: Selection Made - Ashley Furniture. RFP is closed.

To maximize the renovation budget of the new TBBA office located at 512 East Kennedy Blvd, the association is relying on its members to assist by donating products and services in exchange for sponsorship opportunities known as “partnerships”.  

As a member driven organization who supports members doing business with members, all proposals must be made by members companies in order to be considered. If you are not currently a member of the TBBA, please contact our office for more information on how to join.

Opportunities for Furniture Partner

The Furniture Partner will be recognized as the Furniture Partner for a term of one year after agreement has been approved.  This partnership is an in-kind sponsorship and does not include a financial contribution to be made by the association. The promotion of this partnership will be displayed at our office and depending on level of partnership may include additional promotions at each TBBA event, each edition of the Building Barometer as well as on our website, www.tbba.net. 

In order to develop a generous partnership package, the proposal should include the amount or value of partnership (sponsorship) dollars being donated to the association. We welcome ideas of what TBBA could offer your company as part of the partnership package.  Please outline any requests for marketing assistance in your proposal.    

Requirements

The success of this partnership depends largely on the ability to coordinate and communicate effectively what is needed and what is to be done in preparation of occupancy. The projected date of occupancy is June 30, 2014, however this date is subject to change.

As a result of the Furniture Partner, TBBA owns the furniture and accessories donated. The furniture and accessories will be displayed in the TBBA office only.

Please send your written proposal to the Association by 5:00 p.m., Friday, June 13, 2014. All proposals can be emailed to Lauren Morgan, TBBA Membership Director at Lauren@tbba.net.  A selection committee will review the proposals the following week. You may be asked to present a formal presentation.

For additional questions please contact Jennifer Doerfel, Executive Vice President at Jennifer@tbba.net or (813)571-8222. 

RFP: 2014 Parade of Homes, Website Partner

REQUEST FOR PROPOSALS (RFP)

“Website Partner” 

2014 TBBA Spring Parade of Homes™

 

Parade Dates: April 5 – April 19   

To:  Interested Parties 

Re: RFP for TBBA 2014 Spring Parade of Homes™ Website Partner
Update: Awarded to CEA Marketing. RFP is closed.

To ensure a successful 2014 Spring Parade of Homes™ the TBBA is seeking proposals for the partnership of a company who can design and implement the 2014 Parade of Homes Website. 

As a member driven organization who supports members doing business with members, all proposals must be made by members companies in order to be considered. If you are not currently a member of the TBBA, please contact our office for more information on how to join.

Opportunities for Website Partner
We understand there are tremendous financial resources that would be dedicated to this project, so please include compensation and costs associated with development and implementation of this site in your proposal. As always, this partnership can be recognized as the Website Sponsor for the 2014 Parade of Homes™.  In order to develop a generous partnership package, the proposal should include the amount or value of partnership (sponsorship) dollars if being donated to the association. Any cost for hosting the website on a server for one year should be included in the quote. The hosting server will need to be a secure server. The website partner will need to submit the name of the hosting server along the security protocol. We welcome ideas of what TBBA could offer your company as part of a sponsorship package.  We may also provide you with an extra opportunity to market your business to our membership. Please outline any requests for marketing assistance in your proposal.    

Website Design Specifications
The Website Partner will develop a Parade of Homes website with expected launch at the beginning of April, the start of the Parade. The site should be clearly identified as the TBBA 2014 Parade of Homes. The website shall:

-          Have the ability to search and filter by price, builder, ZIP, city, square feet, neighborhood, possibly additional measures

-          Include links to the Facebook Parade of Homes event page and any other social media

-          Include current pages already on the website including Welcome, Showcase, Search, Lifestyle and Contact.

-          Contain a page with Parade related event or activity listings. An additional page for each event will be created as needed.

-          Contain a map with all homes AND each home listing shall be clickable, linking to a map

-          Include locations for Parade sponsor logos

The website partner shall have an assigned staff member to make reasonable updates or maintenance during the duration of the Parade. At the end of the parade, final changes and award listings may be posted on the site.

SEO should be taken into consideration in the development of the page. Google Analytics code will be placed by the website partner into the Parade site before going live.

In addition to the requirements above, it is strongly preferred if the website is mobile friendly as it will be a tool for the public to visit homes during the Parade.

Candidates must be able to demonstrate project management, effective and efficient communication and ability to share resources via Dropbox. The website partner will need to communicate with TBBA staff and attend Parade committee meetings either in person or via phone conference to discuss development and changes.

Data for the Parade of Homes website, including pictures and copy, will be provided to the website partner by the TBBA and Parade of Homes committee.

Please send your written proposal to the Association by 10:00 AM on Monday, January 6, 2014. A selection committee will review the proposals. Candidates may be asked to present a formal presentation.

For additional questions please contact Melissa Chaumont, Special Events & Communications Director

melissa@tbba.net or (813)571-8222. 

RFP: 2014 Parade of Homes, Radio Partner

REQUEST FOR PROPOSALS (RFP)

“Radio Partner”
2014 TBBA Spring Parade of Homes™
Tentative Parade Dates: April 5 - April 13
This RFP was closed, not awarded.

To:  Tampa market radio stations

Date:  9/23/2013

Re: RFP for TBBA 2014 Spring Parade of Homes™ Radio Partner 
Changes: Updates are Highlighted. Last Updated 12/20/2013

To ensure a successful 2014 Spring Parade of Homes™ the TBBA’s Parade Committee is seeking proposals for a Radio Partner to provide unique and discounted radio advertising packages for the Parade of Homes entries. Additionally the TBBA would receive general Parade of Homes radio advertising at no additional cost to the association. The 2014 Parade of Homes will also be promoted on the selected radio partner’s website.  

As a member driven organization who supports members doing business with members, all proposals must be made by members companies in order to be considered. If you are not currently a member of the TBBA, please contact our office for more information on how to join.

Advertising and On-Site Coverage
The plan for this partnership is to produce the TBBA Spring Parade of Homes™ Radio Adverting includes Parade coverage the week before, and during the Parade of Homes at no cost to TBBA. Unique and discounted packages should be created and offered to the builders to receive additional coverage for their specific homes. One of packages should include on-site coverage. The Radio Partner will promote the 2014 Parade of Homes on their website. TBBA is interested in any creative, “out of the box” marketing ideas that will make the promotion more effective and economical.

Opportunities for Radio Partner
The Radio Partner will be recognized as the official Radio Sponsor for the 2014 Parade of Homes.  This sponsorship is an in-kind sponsorship during the duration of the Parade of Homes™ and the Awards Banquet. Additionally the Radio Partner will receive a quarter page spot in the TBBA Barometer during March and April, as the official Parade of Homes™  Radio Partner. Additionally the Radio Partner would receive a Preferred Listing on the TBBA Member Directory, giving the contact and company large ad space at the top of the list.

In order to develop a generous partnership package, the proposal should include the amount or value of partnership (sponsorship) dollars being donated to the association. We welcome ideas of what TBBA could offer your company as part of the partnership package.  We may also provide you with an extra opportunity to market your business to our membership. Please outline any requests for marketing assistance in your proposal.    

Data
TBBA will collect the entries and distribute all images and copy needed to produce the entries. The Radio Partner will need to collaborate with the Parade committee, TBBA, print media partner, and other parties involved in the Parade. We may require the Radio Partner to attend some Parade Committee Meetings.

If you have any questions, please contact Melissa Chaumont at Melissa@tbba.net.  

Please send your written proposal to the Association by 5:00 p.m., October 14, 2013. A selection committee will review the proposals and may request a formal presentation soon after.

RFP: 2014 Parade of Homes, Print Media Partner

REQUEST FOR PROPOSALS (RFP)
“Print Media Partner”
2014 TBBA Spring Parade of Homes™
Tentative Parade Dates: April 5 - April 19

To:  The Tampa Tribune, The Tampa Bay Times, TBBJ and other Media Partners

Date:  9/23/2013

Re: RFP for TBBA 2014 Spring Parade of Homes™ Print Media Partner 

To ensure a successful 2014 Spring Parade of Homes™ the TBBA’s Parade Committee is seeking proposals for a Print Media Partner to design and produce the Parade of Homes Guidebook, print advertising, web marketing, press releases, and any other type of marketing or media. 

As a member driven organization who supports members doing business with members, all proposals must be made by members companies in order to be considered. If you are not currently a member of the TBBA, please contact our office for more information on how to join.

Guidebook
The plan for this partnership is to produce the TBBA Spring Parade of Homes™ Guidebook for insertion into the paper and rack distribution.  However we are seeking more than just an insertion piece. TBBA is interested in any creative, “out of the box” marketing ideas that will make the promotion more effective and economical. The RFP package should include an upgraded listing for the Showcase Home.

Opportunities for Print Media Partner
The Print Media Partner will be recognized as the official Print Media Sponsor for the 2014 Parade of Homes.  This sponsorship is an in-kind sponsorship during the duration of the Parade of Homes™ and the Awards Banquet. Additionally the Print Media Partner will receive a quarter page spot in the TBBA Barometer during March and April, as the official Parade of Homes™ Media Partner. Additionally the media partner would receive a Preferred Listing on the TBBA Member Directory, giving the contact and company large ad space at the top of the list.

In order to develop a generous partnership package, the proposal should include the amount or value of partnership (sponsorship) dollars being donated to the association. We welcome ideas of what TBBA could offer your company as part of the partnership package.  We may also provide you with an extra opportunity to market your business to our membership. Please outline any requests for marketing assistance in your proposal.    

Data
TBBA will collect the entries and distribute all images and copy needed to produce the entries. Additionally we are exploring the use of radio advertising this year. The print media partner will need collaborate with the Parade committee, TBBA, possibly radio, and other parties involved in the Parade.

If you have any questions, please contact Melissa Chaumont at Melissa@tbba.net.  

Please send your written proposal to the Association by 5:00 p.m., Friday, October 4, 2013. A selection committee will review the proposals and may request a formal presentation soon after submittal.

RFP: 2014 Parade of Homes, Marketing Partner

REQUEST FOR PROPOSALS (RFP)

“Marketing Partner” 

2014 TBBA Spring Parade of Homes™

Tentative Parade Dates: April 5 - April 19
This RFP was closed as members will be performing the services in-kind. 

To:  Interested Parties

Date:  9/23/2013

Re: RFP for TBBA 2014 Spring Parade of Homes™ Marketing Partner 
Update: Changes are highlighted in yellow. Last updated 12/20/2013.

To ensure a successful 2014 Spring Parade of Homes™ the TBBA is seeking proposals for the partnership of a company who can provide marketing and advertising as well as logistical support to the event. Last year we were proud to have 116 entries. All submissions should be based on at least 100 entries.

As a member driven organization who supports members doing business with members, all proposals must be made by members companies in order to be considered. If you are not currently a member of the TBBA, please contact our office for more information on how to join.

Opportunities for Marketing Partner
The Marketing Partner will be recognized as the Marketing Sponsor for the 2014 Parade of Homes™.  This sponsorship is an in-kind sponsorship during the duration of the Parade of Homes™ and the Awards Banquet. Additionally the Marketing Partner will receive a quarter page spot in the TBBA Barometer during March and April, as the official Parade of Homes™ Marketing Sponsor. Additionally the media partner would receive a Preferred Listing on the TBBA Member Directory, giving the contact and company large ad space at the top of the list.

In order to develop a generous partnership package, the proposal should include the amount or value of partnership (sponsorship) dollars being donated to the association. We welcome ideas of what TBBA could offer your company as part of the partnership package.  We may also provide you with an extra opportunity to market your business to our membership. Please outline any requests for marketing assistance in your proposal.    

Marketing/Advertising
Proposals should demonstrate a successful approach to reach first time, relocating and empty nest homebuyers within a broad spectrum of advertising mediums to include but not limited to print, social media, email marketing, radio and web. Proposals should also include Realtor outreach, QR codes, app development, and press releases to community publications. The marketing strategy will primarily focus on the public but should be attractive to the home builders, encouraging entries into the Parade of Homes™.

The Parade’s success depends largely on the ability to coordinate and communicate effectively what is needed and what is to be done in preparation of the event. Candidates must be able to demonstrate project management, effective and efficient communication and ability to share resources via Dropbox. 

TBBA operates a large member mail list from which the event can be promoted. It is required that creative content and image files are shared with the TBBA in order to maintain branding and send marketing and notices to members.

As part of the marketing for the event, TBBA owns and operates www.tampabayparadeofhomes.com. This site will host all Parade of Homes™ entries and a plan for updating the content and look of the website should be included in the proposal.

Additionally, the TBBA along with a Print Media Partner produces a Parade of Homes™ Guidebook, listing all the entry information as well as advertising. The selected Marketing Partner will work with TBBA to execute a plan for the creation and distribution of the Guidebook.

Data
TBBA will collect the entries along with data and images for each entry. The Marketing partner will need collaborate with the Parade committee, TBBA, a Print Media Partner, possibly radio, and other parties involved in the Parade.

Sponsorships
Promotion of major sponsors for the Parade of Homes™ and all events associated with the main Parade (such as the kick-off event) are to be included.

Please send your written proposal to the Association by 5:00 p.m., October 14, 2013. A selection committee will review the proposals and may request a formal presentation following submittal.

For additional questions please contact Melissa Chaumont, Special Events & Communications

melissa@tbba.net or (813)571-8222.